Founded in 2007, following a decade of experience in corporate steel trading, ASB was established on the principles of integrity, dedication, and value creation.
Our journey began with African Steel and Build, a steel and hardware retail outlet that quickly expanded into a network of five stores supplying construction sites across South Africa. The business was later acquired by a major industry group.
Today, ASB (African Steel and Base Metals) is a diversified group of companies with an unrivalled footprint across Sub-Saharan Africa, built on four core pillars:
- Steel
- Renewable Energy
- Strategic Minerals & Metals
- Trade & Project Finance
We manage trade volumes exceeding R3 billion annually, serving as a trusted partner to global suppliers and African buyers.
ASB is the exclusive African agent for one of the world’s largest steel groups and the regional agent for the leading LPG gas cylinder manufacturer in Sub-Saharan Africa.
In the energy sector, we hold a 50% stake in a leading South African battery energy storage company and work alongside a major African solar EPC — providing working capital, managing supply chains, and delivering value-added services. We also own and operate several solar plants, supplying electricity through structured PPA contracts.
ASB has recently expanded into the mining sector, focusing on trading strategic minerals and metals such as copper, cobalt, chromium, manganese, and aluminium. We facilitate trade through offtake agreements, supply chain management, and execution.
We are also shareholders in a specialist funding and execution platform that empowers small to medium sized vendors to access large-scale procurement — supporting inclusive growth and industrial participation across the continent.
At ASB, we are more than traders, we are enablers. Through deep networks, strategic partnerships and a commitment to reliable execution, we connect Africa to global markets and global markets to Africa !